Privacy Policy

Effective Date: 2026-03-01

1. Introduction

Backyard Living Outfitter is a brand owned and operated by JM Brands Co LLC ("we", "our", or "us"). We are committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by Backyard Living Outfitter.

This Privacy Policy applies to our website, backyardlivingoutfitter.com, and its associated subdomains (collectively, our "Service"). By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

Our products are sourced and fulfilled directly by third-party suppliers and manufacturers. As part of order fulfillment, certain personal information (such as your name, shipping address, and order details) is shared with our fulfillment partners solely for the purpose of processing and delivering your order. These partners are contractually obligated to keep your information confidential and use it only for fulfillment purposes.

We ship within the contiguous United States only (excludes Alaska, Hawaii, and U.S. territories).

2. Definitions and Key Terms

Cookie: A small piece of data generated by a website and saved by your web browser. It is used to identify your browser, provide analytics, and remember information about you, such as your language preference or login information.
Company: When this policy mentions "Company," "we," "us," or "our," it refers to JM Brands Co LLC, operating as Backyard Living Outfitter, based in the United States, responsible for your information under this Privacy Policy.
Country: Where JM Brands Co LLC or the owners/founders of Backyard Living Outfitter are based; in this case, the United States.
Customer: Refers to any individual who visits, registers on, or makes a purchase through the Backyard Living Outfitter website.
Device: Any internet-connected device such as a phone, tablet, computer, or any other device that can be used to visit backyardlivingoutfitter.com and use the services.
IP Address: Every device connected to the Internet is assigned a number known as an Internet Protocol (IP) address. These numbers are usually assigned in geographic blocks.
Personnel: Refers to individuals who are employed by JM Brands Co LLC or are under contract to perform a service on behalf of one of the parties.
Personal Data: Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification of a natural person.
Service: Refers to the service provided by Backyard Living Outfitter as described in the relative terms and on this platform.
Third-Party Service: Refers to fulfillment suppliers, payment processors, shipping carriers, marketing partners, and others who assist in operating our business or whose services we use to deliver your order.
Website: Backyard Living Outfitter site, which can be accessed via this URL: backyardlivingoutfitter.com.
You: A person or entity that visits, registers with, or makes a purchase through Backyard Living Outfitter.

3. Information We Collect

We collect information from you when you:

Visit our website.
Register on our site.
Place an order.
Subscribe to our newsletter.
Respond to a survey.
Fill out a form.

Personal Information Collected:

Name / Username
Email addresses
Phone numbers
Shipping and mailing addresses
Billing addresses

4. How We Use the Information We Collect

We may use the information we collect from you for the following purposes:

To Personalize Your Experience: Your information helps us better respond to your individual needs.
To Improve Our Website: We continually strive to improve our website offerings based on the information and feedback we receive from you.
To Improve Customer Service: Your information helps us more effectively respond to your customer service requests and support needs.
To Process and Fulfill Transactions: We use the information you provide to process your orders and share necessary details (name, shipping address, order information) with our third-party fulfillment suppliers to deliver your order.
To Administer Contests, Promotions, Surveys, or Other Site Features.
To Send Periodic Emails: The email address you provide may be used to send you information, updates, and notifications related to your order or inquiry.

5. Information from Third Parties

5.1 Payment and Fraud Detection

We may receive information from third-party services used to process payments and detect fraudulent transactions. This includes automated fraud detection data provided by our payment processor, Shopify Payments.

5.2 Fulfillment Partners

Because our products are sourced and shipped directly by third-party suppliers, we share your order and shipping information with our fulfillment partners as necessary to complete your purchase. These partners are required to handle your data securely and use it solely for order fulfillment.

6. Sharing Your Information

We may share your information with:

Fulfillment Suppliers and Manufacturers: Your name, shipping address, and order details are shared with our third-party fulfillment partners solely to process and ship your order. These partners are contractually obligated to keep your information confidential.
Third-Party Service Providers: Trusted parties who assist us in operating our website, processing payments, and servicing you — including Shopify as our e-commerce platform — so long as those parties agree to keep this information confidential.
Shipping Carriers: Carrier information (such as name and delivery address) is shared with USPS, UPS, FedEx, or similar carriers to complete delivery within the contiguous United States.
Affiliates: Our subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets.
Legal Requirements: When required by law or in response to valid requests by public authorities.

7. Cookies and Similar Technologies

We use cookies and similar tracking technologies to track activity on our Service and hold certain information. Our website is powered by Shopify, which may also use cookies and tracking technologies to support store functionality, analytics, and payment processing.

Cookies: Files with a small amount of data that may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device.
Use of Cookies: To improve your experience, remember your preferences, and understand how you interact with our Service.
Managing Cookies: You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. Note that disabling cookies may affect certain features of our website.

8. Data Security

We implement a variety of security measures to maintain the safety of your personal information:

Secure Servers: All supplied sensitive information is transmitted via Secure Socket Layer (SSL) technology.
Encryption: Payment information is encrypted and stored in our payment gateway provider's database.
Access Controls: Information is accessible only by authorized personnel with special access rights.

Note: While we strive to protect your personal information, no method of transmission over the Internet is 100% secure.

9. Data Retention

We will retain your personal information only for as long as necessary for the purposes set out in this Privacy Policy, and to the extent necessary to comply with our legal obligations.

10. Your Rights

Depending on your location, you may have the following data protection rights:

Access: The right to request copies of your personal information.
Correction: The right to request that we correct any information you believe is inaccurate.
Deletion: The right to request that we delete your personal information.
Restrict Processing: The right to request that we restrict the processing of your personal information.
Object to Processing: The right to object to our processing of your personal information.
Data Portability: The right to request that we transfer your data to another organization.

To exercise these rights, please contact us at support@backyardlivingoutfitter.com.

11. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under this age.

12. International Data Transfers

Your information may be processed on servers located outside of your state or jurisdiction. As a US-based store shipping within the contiguous United States, your data is primarily processed by US-based third-party platforms including Shopify (e-commerce platform), our payment processors, and our fulfillment suppliers. All such transfers are conducted in accordance with applicable data protection laws.

13. Links to Other Websites

Our Service may contain links to third-party websites or services that are not owned or controlled by us. We have no control over and assume no responsibility for the content or practices of any third-party sites.

14. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page with an updated "Effective Date." Your continued use of the Service after any modifications indicates your acceptance of the new Privacy Policy.